Privacy Policy
Last updated: 1 May 2025 | Effective date: 1 May 2025
This Privacy Policy describes how Digital Arena Pty Ltd (ABN 47 123 456 789) ("Digital Arena", "we", "us" or "our") collects, uses, discloses and manages personal information through our website digitalarena.pro (the "Website") and associated services.
We are committed to protecting your privacy and handling your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs) contained therein.
1. Who We Are
Digital Arena Pty Ltd is an Australian company registered in New South Wales. Our registered office is at Level 12, 1 Market Street, Sydney NSW 2000, Australia. You can contact our Privacy Officer at [email protected].
2. Information We Collect
We may collect the following types of personal information:
- Contact information: name, email address, and any other information you provide when completing our contact or newsletter forms.
- Usage data: information about how you use our Website, including pages visited, time spent, game activity (virtual tokens only — no financial data), and device/browser information.
- Technical data: IP address, browser type and version, operating system, referral source, and cookie identifiers.
- Communications: records of correspondence when you contact us.
We do not collect payment information, financial data, or any information relating to real-money transactions, as our platform does not involve real money.
3. How We Collect Information
We collect personal information directly from you when you:
- Complete the contact form on our Website;
- Subscribe to our newsletter;
- Interact with our games and platform features;
- Communicate with us by email or other means.
We also collect information automatically through cookies and similar technologies when you visit our Website. Please see our Cookie Policy for more details.
4. How We Use Your Information
We use your personal information for the following purposes:
- To provide and improve our social games platform and Website;
- To respond to your enquiries and provide customer support;
- To send you newsletters and updates you have subscribed to (you may unsubscribe at any time);
- To analyse usage patterns and improve user experience;
- To comply with legal obligations under Australian law;
- To enforce our Terms of Service and protect the rights of Digital Arena and our users.
5. Disclosure of Personal Information
We do not sell, trade, or rent your personal information to third parties. We may disclose your information to:
- Service providers: trusted third-party service providers who assist us in operating our Website (e.g., hosting providers, analytics services), subject to confidentiality obligations;
- Legal authorities: where required by law, court order, or government authority;
- Business transfers: in connection with a merger, acquisition, or sale of assets, subject to appropriate confidentiality protections.
We take reasonable steps to ensure that any overseas recipients of personal information are subject to privacy obligations comparable to the APPs.
6. Data Security
We implement reasonable technical and organisational measures to protect your personal information from unauthorised access, disclosure, alteration, or destruction. These measures include SSL/TLS encryption for data in transit, access controls, and regular security reviews.
However, no method of transmission over the internet is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.
7. Data Retention
We retain personal information only for as long as necessary to fulfil the purposes for which it was collected, or as required by Australian law. Newsletter subscription data is retained until you unsubscribe. Contact form submissions are retained for up to 2 years.
8. Your Rights
Under the Privacy Act 1988 (Cth) and the APPs, you have the right to:
- Access the personal information we hold about you;
- Request correction of inaccurate or incomplete personal information;
- Request deletion of your personal information (subject to legal obligations);
- Opt out of direct marketing communications at any time;
- Lodge a complaint with the Office of the Australian Information Commissioner (OAIC) if you believe we have breached your privacy.
To exercise any of these rights, please contact our Privacy Officer at [email protected].
9. Cookies
Our Website uses cookies and similar technologies. For detailed information about the cookies we use and how to manage them, please refer to our Cookie Policy.
10. Children's Privacy
Our Website and services are intended for users aged 18 and over. We do not knowingly collect personal information from individuals under the age of 18. If you believe we have inadvertently collected information from a minor, please contact us immediately at [email protected] and we will delete such information promptly.
11. Third-Party Links
Our Website may contain links to third-party websites. We are not responsible for the privacy practices of those websites and encourage you to review their privacy policies before providing any personal information.
12. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. We will post the updated policy on this page with a revised "Last updated" date. We encourage you to review this policy periodically.
13. Contact & Complaints
If you have any questions, concerns, or complaints about this Privacy Policy or our handling of your personal information, please contact us:
- Privacy Officer — Digital Arena Pty Ltd
- Level 12, 1 Market Street, Sydney NSW 2000, Australia
- Email: [email protected]
If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC):
- Website: www.oaic.gov.au
- Phone: 1300 363 992